Producing a film on research to create the future of food and agriculture in Japan
Food, rice, pests, fruit, AI agriculture, plant factories. Communicating a wide range of research in an easy-to-understand manner ＠ National Agriculture and Food Research Organization (NARO)
The National Agriculture and Food Research Organization (NARO) is the center of Japan’s agricultural and food technology research. Its research fields range from soil science to pests and diseases, agricultural breed development, livestock breeding, genetically modified medical animals, and smart agriculture using artificial intelligence. We have produced 21 films to introduce this research in an easy-to-understand manner.
Clearly communicate the appeal of NARO's research
The goal of NARO’s research is to solve various social problems. The video is developed from the perspective of how the research challenges and solves social issues.
Visualizing NARO's research
We thought about how to communicate the research that has various factors, and visualized the research by adding motion graphics to the interview video.
Tell a story with illustrations.
Illustrated stories about how to use the tools developed in the research. The story is illustrated to show exactly how the tool is useful.